Whether you are new to blogging or have been at it a while, we all want to grow our reach. That means getting in front of more of the people who want to read our blog. Below our bloggers have provided 7 great tips to help you reach more readers and grow your blog reach.

  1. Post regularly

It can be hard to post regularly when you have a chronic illness. However, there are ways to make it work for you. If you want to grow your blog it is important that people know when to expect content. If they keep coming back to your blog but see no new posts, chances are they might not come back again.

Tips & actions:

  • Decide on a blogging schedule that will work for you, whether that is once per month, daily or something in between.
  • Pick a day of the week that you will post on so that readers know when to expect your posts- this will help to keep them coming back to your blog.
  • Schedule posts out in advance as much as you can so that you have breathing space. This is especially helpful for us chronic illness bloggers, since our health can be unpredictable.
  1. Define your blog’s purpose

Why do you blog? What do you hope people will get out of reading your blog?

Tips & actions:

  • Determine the reason why you blog and what message you want to put across in your posts
  • Figure out who your ideal audience is and what kind of posts they want to read
  • Be helpful: solve a problem your reader has, offer advice and add value to their lives. While your mom and your best friend might want to hear the daily minutia of your life, most people don’t. Most people are …well… selfish… they want to read things that will benefit them in some way.
  • If you are stuck on the above point take inspiration from yourself. What have been your struggles? How have you tackled them? Chances are others will find this helpful too.
  1. Be genuine

I think to be successful, bloggers need to be genuine. Visitors will become regular readers if they enjoy reading your posts; if they like what you have to say they are going to stick around.

Tips & actions:

  • Write about topics you are passionate about- it will show in your writing and will come across well to readers
  • Don’t be afraid to write about topics that are a bit controversial if it’s something you are passionate about; often these are the posts that get the most traction as people respond to and share them.
  • Let your personality show through in your blog posts. It’s what will make your blog unique and it also makes you more relatable
  • Make sure your about page is up-to-date and add a photograph. Your about page is one of the first places a visitor will go if they like your content. Readers like to see the face behind the blog. Again it makes you seem more genuine and relatable if readers can get a feel of who you are.

 

  1. Make it easy to follow you & share your content

If a reader likes what they see chances are they will be want to follow you and share your posts with others. However, if this isn’t easy for them to do they might click off your blog and there a chance they will forget all about it.

Tips & actions

  • Add your social media buttons somewhere prominent on your blog and don’t be afraid to add them to multiple places. You can add them to the top of your sidebar, your footer, about and contact pages as examples
  • Make sure it is easy for readers to contact you. I always like to put my email address on my contact page in addition to a contact form as not everyone likes to use those
  • Add share buttons to your posts so that readers who enjoy your content will share it on social media
  • Set up an RSS (Really Simple Syndication) feed. This is set up automatically in most blogs, but make sure that it’s turned on and provide a link to it where viewers can find it. RSS enables your readers to easily follow you using content aggregators like Feedly and Bloglovin (while we are at it, go make sure your site is included on both of those – you might just find your new favorite way to keep up with other blogs.)
  • Make it easy for people to subscribe via email and place your sign up form in multiple places, e.g your sidebar, about page and even at the bottom of blog posts
  1. Show readers more content that they might want to check out.

If someone new lands on your blog you want to keep them there as this increases the chances of converting them into a regular reader.

Tips & actions:

  • Link to your own content within blog posts
  • Add a “related posts” widget to the bottom of your blog posts
  • Consider adding a “popular posts” widget
  • Add links to your most popular posts within your about page
  1. Be active on social media

Social media is a brilliant place to gain followers and promote your blog. It connects you directly with readers.

Tips & actions:

  • Decide on how many different types of social media you can commit to; it’s better to use one and be active than to have multiple accounts across different social media but only post sporadically.
  • Do your research and find where your audience is. Where is there an active community? We have found Facebook pages, Twitter, Pinterest, G+, and even Youtube and LinkedIn to be great for connecting with spoonies and for gaining referral traffic.
  • Don’t just link dump. Be sure to spend time engaging and interacting with people. An engaged audience is an audience that trusts you, they are more likely to click your links and share them with others.
  • Ask people questions and start discussions. Not only does this build a relationship with your readers and create a community, it is also a great way to get ideas for new posts. Find out what people are struggling with and write a post that will help them
  • You want to be seen as a valuable resource and an expert on your chosen topic. Therefore share other content that people will find useful. This again builds trust but it also increases the likelihood that Facebook will show your readers the content you share. The general rule of social media is to share 80% content from other sites, and 20% of the time share your own content.
  1. Make sure your blog is well designed

All the above is great but if your blog is difficult to read or hard to navigate people won’t stick around.

Tips & actions:

  • Think about the colours you use. Is there enough contrast between your text and background so that it is easy to read? Spoonies find reading difficult so if your blog strains their eyes they aren’t going to want to read it
  • Keep text left-aligned or justified. Centered text is hard to read
  • Have your menu prominent at the top and make it easy to navigate your content
  • Use images in your posts to break up blocks of text as this looks more appealing to readers
  • Use short paragraphs. Keep paragraphs to 6 lines or less to make them easier to read
  • Don’t have too much information in your sidebar– stick to what’s important
  • Keep an eye on your blog load time too– if it takes too long people won’t stick around for it to load.

 

Still trying to figure out how to launch a blog? You may want to check out this in-depth how-to guide.

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