Do you have domain authority? Do you even know what that means? I didn’t until our founder Julie Ryan used the term earlier this week on Chronic Illness Bloggers’ Facebook page.
So what is domain authority? Moz.com explains:
“Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use domain authority when comparing one site to another or tracking the ‘strength’ of your website over time. We calculate this metric by combining all of our other link metrics— linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score.
“To determine domain authority, we employ machine learning against Google’s algorithm to best model how search engine results are generated. Over 40 signals are included in this calculation. This means your website’s domain authority score will often fluctuate. For this reason, it’s best to use domain authority as a competitive metric against other sites as opposed to a historic measure of your internal SEO efforts.”
Are your eyes glazing over yet? Yep, mine, too.
I know all of you are dying to know your domain authority ranking. You can find out here!
So now that you’ve been reminded that you’re a teeny tiny fish in a hellacious pond called the Internet, why should you try to get that score up? You’ll find the answer in this short Moz video.
Earlier this week, Julie gave us a real world example of why domain authority is important for those of us who are trying to build our audience and monetize our blogs: One of her recent clients only wanted to work with chronic illness blogs that have a certain domain authority ranking. Sadly, that stipulation probably knocked a lot of CIB bloggers out of contention, either because their domain authority ranking is too low or, if a blog isn’t self-hosted, then it doesn’t have a ranking at all. (If you’re not self-hosted and still using a free platform like Blogger or WordPress.com, you may need to reconsider that.)
How can you improve your domain authority? Here are a few links to get you started: