While curating others’ content for social media, there’s one thing I notice over and over again: Way too many blogs and websites are not optimizing their images for Pinterest. That’s a big fail because Pinterest is currently one of the fastest growing social media platform for bloggers. .
So, today I wanted to share some tips for how to optimize your images for Pinterest. Here are a couple off the top of my head:
- If you’re using WordPress.org as your blogging platform, be sure to fill out the alt text on your blog post photos. (I’m sure there’s something similar for other platforms, but am not familiar with those.) This is what Pinterest uses to generate the text underneath your image. Otherwise, Pinterest will grab the first few sentences of your post. That may or may not be a good thing! Your alt text should be a short summary of your blog post’s topic. Use keywords to increase your searchability on Pinterest. Don’t use hashtags; Pinterest doesn’t like those!
- When Pinterest changed its overall design a few months ago, it radically reduced the amount of text that’s shown underneath each image. I know this is personal preference, but if you’re going to get traction on Pinterest these days, you almost have to use a text overlay (i.e. a headline) on your images. Otherwise, people will see some random picture and not really know what it’s about because the text description is so abbreviated now. Picmonkey and Canva both have free versions of their programs to help you create text overlays.
- And if you haven’t already, be sure to enable rich pins for your site! It makes everything look more professional.
For even more tips, check out the following links:
Danielle Zeigler: How to Optimize Your Blog Posts for Pinterest
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