Be forewarned: The Federal Trade Commission (FTC) is cracking down on influencers who are promoting products/services and not using the proper disclosures. In case you haven’t heard the news, you can get up to speed by reading this article from Consumerist: Feds warn social media ‘influencers’ to stop it already with the stealth ads
And here is the FTC’s actual press release on the matter: FTC staff reminds influencers and brands to clearly disclose relationship
Thanks to CIB’s founder Julie Ryan, most of us within the network are aware we’re legally required to put a disclosure at the top of any blog post that features a product/service in which we’ve either been paid for or received as a gift. The FTC can fine us if we fail to do that.
But we’re also supposed to include a prominent disclosure when we promote these same products/services on social media. Specifically, the latest crackdown is related to Instagram and how the FTC is now requiring disclosures to be near the beginning of a post versus at the end. (Simply putting #ad at the end of your post isn’t enough to meet the requirement now!)
I know this can be confusing, so thankfully the FTC has a Q & A that will help to clarify the rules about disclosures.
If you really want to get down in the details, here’s the FTC’s Endorsement Guide, updated as of this week.
On a side note, Facebook just recently implemented new policies for branded content. You’ll want to read this, apply for the branded content tool and start using it on any posts involving products/services in which you were paid or gifted.
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