Facebook remains the largest, most used social media network in the world. With over 1 billion monthly users, Facebook offers you the potential to reach out to millions of new readers from all points of the globe.
Some bloggers like to open up their personal Facebook page to the public and use it for promoting their blog. This can pose a few problems. For example, Facebook still limits each person to 5,000 “friends” and who among us doesn’t aspire to have more than 5,000 followers someday, if we don’t already. They’ve added the “follow” option so more than 5,000 could follow. But come on, who wants to be the fifth wheel just watching the interactions between a group of “friends” who haven’t allowed you in their inner circle.
But just in case you’re still undecided on whether or not you need a separate page for your blog, here are 12 reasons to make the jump:
- A dedicated page for your blog allows you to keep a boundary between your personal life and your professional role – do you really want the world seeing pictures of your kids or knowing where you ate dinner? Can you say “stalker”?
- It allows for consistent branding – social media experts suggest having consistency with all your channels. Try using your blog header as your Facebook and Twitter headers. Use the same profile picture. All these similarities will instantly let your readers know they are in the right place.
- You’ll be where your readers are – Facebook consistently proves to be one of the top traffic pushers for all bloggers. When you have a chronic illness you spend way too much of your life stuck at home and you tend to reach to social media for connection. Do them a favor, be there for them.
- Your readers promote your blog for you – over half of the content shared on the internet is shared via Facebook, and Facebook makes it incredibly easy for your readers to share your posts. With one click of that “share” button your readers promote your work to all their friends, expanding your reach.
- You won’t wear out your “healthy” friends and family out by flooding their feeds with posts about illnesses – although I’m sure they care for what you’re going through, they are not your ideal audience.
- Some people are much quicker to “like” a Facebook page than offer their email address on your blog – don’t worry though, once they’ve come to love and trust the content they see you posting on Facebook they’ll soon be blog followers as well. You can also use Facebook’s “call to action” button to direct people back to your blog to sign up for your email list.
- It’s a great place to recycle evergreen content – your evergreen content consists of those blog posts that remain relevant for a long time, if not forever. You don’t want to repost these articles to your blog but you do want your newer readers to benefit from the content. You’re able to share these posts with newer followers via your Facebook page. Try putting them in a rotation to re-share every six months or so.
- You’ll receive a wealth of knowledge from the Facebook Insights Page – on this page you’ll be able to see demographics like age and geographical location. Even more important, it tracks the time of the day your posts are reaching the most readers. This information is valuable for growing your tribe.
- You can increase your usefulness to your readers – Facebook is a great place to share related information you’ve found in the news, media or from other bloggers. Go a step further and be sure your professional page follows other pages that offer great information for your readers as well.
- It allows your readers to feel more connected to you as a writer -while sharing valuable information is going to be your top priority, be sure you write the occasional personal status. Let your tribe see you behind the scenes and most importantly – respond when they write to you! The more they see you as a trusted “friend” the more they’ll be back to read.
- It gives you more credibility as an author – yep, most people see a big difference between a personal profile and a blogger page. When someone sees your professional Facebook page with a link to your blog and a slew other followers it immediately gives you extra points when it comes to credibility.
- It allows other professional pages to link to your Facebook page in their status updates – a professional page can’t link to an individual in their status updates. Facebook only allows you to link to other professional pages. While others can still share the links to your blog posts, you’ll see an increase in your Facebook traffic when other bloggers can link to your Facebook page in their status updates.
So, are you ready to set your page up now? Don’t worry, it’s easy and you’ll be done in about 15 minutes!
Here’s a great post with step-by-step instructions to set up a Facebook page for your blog. https://blog.bufferapp.com/how-to-create-manage-facebook-business-page