While curating others’ content for social media, there’s one thing I notice over and over again: Way too many blogs and websites are not optimizing their images for Pinterest. That’s a big fail because Pinterest is currently one of the fastest growing social media platform for bloggers. .

How to optimize your images for Pinterest | Chronic Illness Bloggers

So, today I wanted to share some tips for how to optimize your images for Pinterest. Here are a couple off the top of my head:

  • If you’re using WordPress.org as your blogging platform, be sure to fill out the alt text on your blog post photos. (I’m sure there’s something similar for other platforms, but am not familiar with those.) This is what Pinterest uses to generate the text underneath your image. Otherwise, Pinterest will grab the first few sentences of your post. That may or may not be a good thing! Your alt text should be a short summary of your blog post’s topic. Use keywords to increase your searchability on Pinterest. Don’t use hashtags; Pinterest doesn’t like those!
  • When Pinterest changed its overall design a few months ago, it radically reduced the amount of text that’s shown underneath each image. I know this is personal preference, but if you’re going to get traction on Pinterest these days, you almost have to use a text overlay (i.e. a headline) on your images. Otherwise, people will see some random picture and not really know what it’s about because the text description is so abbreviated now. Picmonkey and Canva both have free versions of their programs to help you create text overlays.
  • And if you haven’t already, be sure to enable rich pins for your site! It makes everything look more professional.

For even more tips, check out the following links:

Post Planner: 7 Ways To Create Perfect Pinterest Images (That Drive Clicks!)

HubSpot: The Anatomy of a Perfectly Optimized Pinterest Pin

Danielle Zeigler: How to Optimize Your Blog Posts for Pinterest

Got a blogging question you’d like us to answer? Submit it here! 

2 thoughts on “How to optimize your images for Pinterest (and improve your traffic)

  • February 12, 2017 at 2:49 am

    Hi Donna,
    I think I’ve seen your name on the Tailwind posts :-). I joined the group and have started playing with it and love it :-).

    re your Pinterest post – I’ve seen rich pins mentioned, looked at their info, see it may require some technical skills I don’t have and haven’t bothered because I don’t understand what it means. Can you explain that beyond what they have on their site?

  • February 26, 2017 at 5:18 pm

    This is a great list of quick tips to get people started on Pinterest. Thanks so much for including my Pinterest optimization post, as well!


Leave a Reply

Your email address will not be published. Required fields are marked *