Shortly after I launched my blog last spring, I realized I had a problem: More than half of my traffic was coming from mobile phones and tablets.
Why was that a problem? Because I’d just spent several hundred dollars for a website designer to create my blog. It looked great on a laptop or desktop, but when I viewed it on my iPhone or iPad, it was an absolute mess – completely clunky and hard to navigate. I had to swipe my finger right and left, up and down, to read my posts. It was difficult to find my menu bar and even harder to find a place to subscribe (which is not a good thing when you’re trying to build a mailing list).
I had made a rookie mistake by assuming everyone viewed websites like I did … on a laptop or desktop. (I’m sure younger bloggers are laughing now at my naivety.) I hadn’t designed my site with the mobile or tablet user in mind.
Fortunately, my designer knew just how to fix the problem – at a cost, of course. But it was a stupid tax that I had to pay if I wanted to create a good user experience for the visitors to my site.
If your blog isn’t optimized for mobile and tablet users, you’re probably losing visitors (and money, if you’re trying to monetize). This week, I thought it would be good to discuss website responsiveness and why it’s so important.
What do others see?
First things first, have you ever taken the time to view your blog using different devices?
A good place to start is Google’s mobile friendly test.
Here are several other tools worth checking out:
What does “responsive” mean?
This quick 90-second video explains what responsive design is and gives an example of what users encounter when they visit a non-responsive website. It’s not pretty…
Why going responsive is important
CodeBoxR: : “Top 5 advantages of responsive web page design”
Making your blog responsive
I’m not a technical person, so I can’t guide you step-by-step on how to make your blog responsive, but here are a few links to help get you started:
Until next time …