Earlier this month, Facebook announced it is changing its news feed algorithm (again!) to give preference to posts from our friends. This means other posts, like our blog links, will take less priority in news feeds.
In case you weren’t aware of the change, here are a few links to catch you up:
Facebook’s official statement: News Feed FYI: Helping Make Sure You Don’t Miss Stories from Friends
This change is going to negatively impact the reach of some Facebook pages, and I know some of you are already seeing a decline in engagement. So what can we do to minimize the damage? Facebook’s statement gives us some clues:
“The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts. We encourage Pages to post things that their audience are likely to share with their friends.”
The bottom line is – now more than ever – we need to focus on putting out our very best content – the content that’s going to draw the most likes and shares from our audience. The more people engage with our content, the more Facebook should show us some love in the news feed (or at least in theory).
In researching this post, I found several bigger websites are addressing the change head on by asking their readers to give priority to their content. Here and here are a couple of examples. I’m planning to put out a similar post on my Facebook feed soon. I think it’s definitely worthwhile to try to increase our “see first” readers.
I’m also wondering if it would benefit us to have an organized effort to like and share each other’s content. I know that’s always been one of CIB’s unspoken purposes, but maybe it’s time for us to be more intentional about it. Bloggers have been organizing to promote themselves on Pinterest for years; is it time for us to unite for Facebook promotion, too?
Let me know your thoughts!
P.S. Changes like these are another good reason why you should be building your email mailing list! As bloggers, we have no control over the decisions of social media companies, but we do own our mailing lists! Our lists are critical to increasing traffic, engagement and monetization (if you’re trying to do that) because they are made up of people who have already said, “I like what you have to say, and I want to read more of it!”
Here are two previous posts to help with list building: