Today I’m covering a pet peeve of mine: website popups! Yep, I know most everyone hates those annoying popups, but I’m not talking about just any old popup. I’m talking about the ones that pop up within seconds of someone landing on a website, asking for your coveted email address in exchange for some free report or newsletter.
What do you do when that happens? I bet 99 times out of a 100 you click the X to close the popup and move on to look at what you wanted to see on that website, right? Well, if you have a popup that triggers when someone first lands on your blog, that’s what all of your visitors are doing too!!!
And that’s a very bad thing.
Here’s why: There’s a reason so many websites employ popups. It’s because they work! Yep, some people DO actually hand over their email addresses! And as I’ve written about before, building your email list is the best way to boost your traffic (and make more money, if you’re monetizing).
But the problem is that most websites aren’t using popups wisely. Setting a popup to trigger within seconds of someone landing on your site is the equivalent of a car salesman asking if he can get a contract ready to buy a vehicle the second you walk up on the lot. You haven’t even picked out a car yet. He’s definitely getting ahead of himself!
It’s the same for your blog. When your popup triggers immediately, the visitor is just arriving to your blog. They haven’t had a chance to check out your content. They haven’t been able to click around and see if they’re even interested in what you have to offer. They haven’t even had a chance to see your smiling face on your bio yet! Why would I hand my email address over to just any old website before I actually checked out the goods? I wouldn’t, and chances are neither would you!
So, what’s the solution? Install an EXIT popup. What that means is the popup only triggers when it senses that the user is moving to close out of your website. I did a quick Google search and found there are many exit popup plugins. I personally use the exit popup available through SumoMe called List Builder. They offer a stripped down version of their app suite that’s free, so it doesn’t cost me anything.
The last time that I looked at my stats, my exit popup was responsible for around one-third of my email signups. That’s a hefty chunk and well worth the few minutes that it took me to set up. I defintely wouldn’t be getting the same results if my popup triggered immediately.